Hair colouring may never be the same again. The single active ingredient in OLAPLEX™ changes everything. It’s designed to reconnect the disulfide sulfur bonds broken by the process of permanent hair colouring and lightening. OLAPLEX™ is free of silicones, oils, aldehydes and parabens. Damage to your hair is prevented as this groundbreaking product adds elasticity, strength and shine – enhancing the quality of your hair through the colouring process. It really works!